As I mentioned in my last post, it is not very clear how Nokia is going to name all of their upcoming Windows Phone devices. Their problem bases around the fact that in the U.S market, names, rather than numbers, appear to have more success. Nokia has unveiled a naming convention that uses numbers in the hundreds to classify and name phones. So a Nokia 900 would be better than a Nokia 700 and so on. But Nokia has also been asking user’s opinions on names for the U.S variants of their phones, giving options such as Genesis, Phoenix, and Elite. Does this mean that Nokia will release a phone under two names? One for the world, which would be a numeric name, and then a second name for the U.S market? It would be something like the Nokia C7 and Nokia Astound: the same phone, under two different names.
The problem with this approach is that it would divide the popularity of a phone by two; people in the U.S and people in the rest of the world would be talking about the same thing, but calling it two different names. This causes confusion, inconsistency, and just trouble in general. It is important that a single phone is known by the same name everywhere in the world so its identity and popularity remain in one piece.
When Nokia asked for names for upcoming Nokia phones, I suggested they should use the periodic table of the elements to name their upcoming devices. It is logical, consistent, and element’s names are very cool and memorable. However, a reason I missed, is that these names are also global. The pronunciation for elements is practically the same across languages and it is definitely not an arbitrary english word such as “Sensation” or “Galaxy.” Words for elements are similar across countries, but Nokia could also use the specific word for the element in a given language and region.
It also seems that from a marketing view-point, it is more memorable and easier on the consumer to remember a name rather than a number. The only problem of this idea, is to find out whether it is convenient for Nokia to associate its brand with the scientific side of things. But since it’s a tech company, it’s probably not a terrible idea.
Nokia Helium, Nokia Lithium, Nokia Boron, Nokia Carbon, Nokia Silicon, Nokia Neon, Nokia Scandium, Nokia Titanium, Nokia Cobalt, Nokia Argon etc…
Similarity Across Languages:
You get the idea….