It’s been almost one year since I last published something here. By that time, Nokia’s situation was getting worse. Their future looked like a candle that would eventually run out and extinguish. As I explained in my departure post, being a Nokia blogger wasn’t fun anymore.
But that has changed. Nokia is now standing on a solid platform and on an even stronger leadership. The whole company has changed rapidly; the next chapter, whether successful or not, will sure give something to talk about.
Why blogging about Nokia? Why not blog about Android, iOS, and the many other exciting devices out there? The answer is simple: the image of Nokia as the leading mobile manufacturer has never left my mind. This ideal was definitely not sufficient for me to keep my interest in Nokia, it took something more tangible for them to grab my attention back. That attention-grabber I was waiting for resulted being the last thing I ever imagined; the move that got my attention back is no other than Elop’s decision to catch the Windows Phone lifeboat. There is nothing more easy, intuitive, fast, and fun in the industry than Windows Phone.
Nokia’s new strategy and approach towards how they will reach customers also got my attention; they have finally decided to enter the American market and conquer it. Nokia will use the U.S.A as the spotlight for their Windows Phone lineup; they are designing and creating the next generation of devices in Sunnyvale, California with the American consumer in mind. They will finally turn their back on unlocked–and overpriced–smartphones and will offer their upcoming Windows Phone devices at competitive prices subsided by American carriers. This new generation of Nokia phones will be backed up by millions worth in marketing and consumer awareness by no other than Microsoft, who working together with Nokia, will make sure Windows Phone becomes a success in the U.S.
What about the rest of the world? It is evident that whatever becomes successful in the U.S becomes successful in the rest of the world. Don’t take my words literaly, there are always exceptions, but Nokia has those covered as well. Nokia will take Windows Phone to lower price points; they will become fierce competitors by offering a great platform at prices that only Nokia’s economy of scale advantage and distribution could provide. They also have the amazing Nokia N9 that will soon start selling in many countries like Argentina, Switzerland, Kazakhstan, and Brazil.
“Nokia also has to learn how to lead in innovation again, they can’t become what they were and somehow still are: followers.”
Is it assured that Nokia will become a successful company again? Absolutely not. Nokia still has to learn how to execute their strategy in this new and unknown market. They can’t execute how they did in their golden years; those were different times in the industry. Nokia also has to learn how to lead in innovation again, they can’t become what they were and somehow still are: followers. There is always the possibility for Nokia’s upcoming smartphones to be flawed, have software/hardware issues, or even just zero appeal to the public. But we will be there along Nokia’s path, because as of now, Nokia is getting it again.