Nokia just announced the Lumia 822 for Verizon Wireless in the U.S. Those are great news! Verizon’s first Windows Phone, and first Nokia device in a long while–except, that the 822 might not be what U.S. customers are looking for.
Nokia lost the U.S market in the last decade because they refused to offer flip phones when they were the number one selling form-factor in the U.S. They stick with candybar phones, but North Americans didn’t want candybar phones: they wanted flip phones like the RAZR and such. Now the fight is going to be lost in the dimensions of the devices that Nokia is trying to get North Americans to buy.
If people were crazy for flip phones in the 2000s, people are now crazy about thin phones in this early decade. All the Android phones offered in Verizon, like the new RAZR and the iPhone 5, are among the thinnest phones in the market. Other hot devices such as the Galaxy Note and SIII are slim devices measuring around 8.5mm in thickness. They feel good in the hand, in pockets, and people seem to like them. So why is Nokia announcing a 11.6mm thick device in late 2012? The 822, 820, 920 and 900 are chubby kids compared to the best selling phones and market leaders. Nokia innovated in a lot of aspects, but we have seen before how things go for Nokia when they don’t play by the market rules.